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FERRARI AG

FERRARI's website: http://www.ferrari.com/
FERRARI Chinese website:

Company Information

FERRARI—— One of FIAT company's brand.

Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929 as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles in 1947 as Ferrari S.p.A.. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has enjoyed great success.

After years of financial struggles, Enzo Ferrari sold the company's sports car division to the Fiat group in 1969 to ensure continued financial backing. Enzo Ferrari retained control of the racing division until his death in 1988 at the age of 90. Earlier that year he had overseen the launch of the Ferrari F40; the last new Ferrari to be launched before his death, and arguably one of the most famous supercars ever made.

Ferrari also has an internally managed merchandising line that licenses many products bearing the Ferrari brand, including eyewear, pens, pencils, electronic goods, perfume, clothing, high-tech bicycles, cell phones, and even laptop computers.

In 2007 the Financial Times put Ferrari at the top of its list of 100 Best Workplaces in Europe.

LOGO Story

The famous symbol of the Ferrari race team is a black prancing stallion on a yellow shield, usually with the letters S F (for Scuderia Ferrari), with three stripes of green, white and red (the Italian national colors) at the top. The road cars have a rectangular badge on the hood (see picture above) and this race logo on the side.

On June 17, 1923, Enzo Ferrari won a race at the Savio track in Ravenna where he met the Countess Paolina, mother of Count Francesco Baracca, an ace of the Italian air force and national hero of World War I, who used to paint a horse on the side of his planes. The Countess asked Enzo to use this horse on his cars, suggesting that it would bring him good luck. The original "prancing horse" on Baracca's airplane was painted in red on a white cloud-like shape, but Ferrari chose to have the horse in black (as it had been painted as a sign of grief on Baracca's squadron planes after the pilot was killed in action) and he added a canary yellow background as this is the color of the city of Modena, his birthplace. The Ferrari horse was, from the very beginning, markedly different from the Baracca horse in most details, the most noticeable being the tail that in the original Baracca version was pointing downward.

 

Ferrari has used the cavallino rampante on official company stationery since 1929. Since the Spa 24 Hours of July 9, 1932, the cavallino rampante has been used on Alfa Romeos raced by Scuderia Ferrari.

A similar black horse on a yellow shield is the Coat of Arms of the German city of Stuttgart. This horse motif comes from the origins of the city's name: it comes from Stutengarten, an ancient form of the modern German word Gestüt, which translates into English as stud farm and into Italian as scuderia. Stuttgart is the home of Porsche, which also uses the Stuttgart sign in its corporate logo, centred in the emblem of the state of Württemberg.

 

Fabio Taglioni used the cavallino rampante on his Ducati motorbikes, as Taglioni was born at Lugo di Romagna like Baracca, and his father too was a military pilot during WWI (even if not part of Baracca's squadron, as is mistakenly reported). As Ferrari's fame grew, Ducati abandoned the horse- perhaps the result of a private agreement between the two companies.

 

The cavallino rampante is now a trademark of Ferrari. However, other companies use similar logos: Avanti, an Austrian company operating over 100 filling stations, uses a prancing horse logo which is nearly identical to Ferrari's.

Many aspects of the cover design of the third Jamiroquai album, Travelling Without Moving, as well as the single Virtual Insanity and some single promos pay homage to the Ferrari logo.

Company History

 

1929–1946

Enzo Ferrari never intended to produce road cars when he formed Scuderia Ferrari (literally "Ferrari Stable", and usually used to mean "Team Ferrari", it is correctly pronounced "skoo deh REE ah") in 1929 as a sponsor for amateur drivers headquartered in Modena. Ferrari prepared and successfully raced various drivers in Alfa Romeo cars until 1938, when he was hired by Alfa Romeo to head their motor racing department.

In 1940, Alfa Romeo was absorbed by the Fascist government of Benito Mussolini as part of the Axis Powers' war effort. Enzo Ferrari's division was small enough to be unaffected by this. Because he was prohibited by contract from racing for four years, the Scuderia briefly became Auto Avio Costruzioni Ferrari, which ostensibly produced machine tools and aircraft accessories. Also known as SEFAC (Scuderia Enzo Ferrari Auto Corse), Ferrari did in fact produce one race car, the Tipo 815, in the non-competition period. It was the first actual Ferrari car (it debuted at the 1940 Mille Miglia), but due to World War II it saw little competition. In 1943 the Ferrari factory moved to Maranello, where it has remained ever since. The factory was bombed by the Allies in 1944 and rebuilt in 1946, after the war ended, and included a works for road car production. Until Il Commendatore's death, this would remain little more than a source of funding for his first love, racing.

 

1947–present

 

The first Ferrari road car was the 1947 125 S, powered by a 1.5 L V12 engine; Enzo Ferrari reluctantly built and sold his automobiles to fund Scuderia Ferrari.[citation needed]

While his beautiful and fast cars quickly gained a reputation for excellence, Enzo maintained a famous distaste for his customers, most of whom he felt were buying his cars for the prestige and not the performance.[citation needed]

 

Sports car racing

 

In 1949, Luigi Chinetti drove a 166M to Ferrari's first win in motorsports, the 24 Hours of Le Mans. Ferrari went on to dominate the early years of the World Sportscar Championship which was created in 1953, winning the Manufacturers Championship seven out of its first nine years.

When the championship changed formats in 1962, Ferrari earned championships in at least one class until 1966, then again in 1968. Ferrari would win one final championship in 1972 before Enzo decided to leave sports car racing and concentrate Scuderia Ferrari solely on Formula One.

During Ferrari's seasons of the World Sportscar Championship, they also gained more wins at the 24 Hours of Le Mans, with the factory team earning their first in 1954. Another win would come in 1958, followed by five consecutive wins from 1960 to 1964. Luigi Chinetti's North American Racing Team (NART) would take Ferrari's final victory at Le Mans in 1965.

Although Scuderia Ferrari no longer participated in sports cars after 1973, they have occasionally built various successful sports cars for privateers. These include the 512BB/LM in the 1970s, the 333 SP which won the IMSA GT Championship in the 1990s, and currently the F430 GT2 and GT3 which are currently winning championships in their respective classes.

 

Formula One

The Scuderia joined the Formula One World Championship in the first year of its existence, 1950. José Froilán González gave the team its first victory at the 1951 British Grand Prix.

Alberto Ascari gave Ferrari its first Drivers Championship a year later. Ferrari is the oldest team left in the championship, not to mention the most successful: the team holds nearly every Formula One record. As of 2007, the team's records include 15 World Drivers Championship titles (1952, 1953, 1956, 1958, 1961, 1964, 1975, 1977, 1979, 2000, 2001, 2002, 2003, 2004 and 2007) 15 World Constructors Championship titles (1961, 1964, 1975, 1976, 1977, 1979, 1982, 1983, 1999, 2000, 2001, 2002, 2003, 2004 and 2007), 201 Grand Prix victories, 4753.27 points, 603 podium finishes, 195 pole positions, 12,489 laps led, and 205 fastest laps in 758 Grands Prix contested.

Notable Ferrari drivers include Tazio Nuvolari, Juan Manuel Fangio, Luigi Chinetti, Alberto Ascari, Wolfgang von Trips, Phil Hill, Olivier Gendebien, Mike Hawthorn, Peter Collins, John Surtees, Lorenzo Bandini, Ludovico Scarfiotti, Jacky Ickx, Mario Andretti, Clay Regazzoni, Niki Lauda, Carlos Reutemann, Jody Scheckter, Gilles Villeneuve, Didier Pironi, Michele Alboreto, Gerhard Berger, Nigel Mansell, Alain Prost, Jean Alesi, Eddie Irvine, Rubens Barrichello, Michael Schumacher, Kimi Räikkönen, and Felipe Massa.

The Scuderia Ferrari drivers for the 2006 F1 season were Michael Schumacher and Felipe Massa. At the end of the 2006 season the team courted controversy by continuing to allow Marlboro to sponsor them after they, along with the other F1 teams, made a promise to end sponsorship deals with tobacco manufacturers. A five year deal worth a reported $500 million was agreed.[citation needed]

The drivers competing in 2007 were Felipe Massa and Kimi Räikkönen. Räikkönen went on to win the drivers championship, with Massa finishing 4th.

 

A1 Grand Prix

On October 11 2007, it was announced that Ferrari will power all A1 Grand Prix cars from the 2008-09 season.

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